برآورد ارزش تفریحی و تمایل به پرداخت بازدیدکنندگان پارک جنگلی جهان‌نمای کرج با رویکرد ارزش‌گذاری مشروط (CVM) و مدل لاجیت

نوع مقاله : علمی- پژوهشی

نویسندگان

1 استادیار گروه محیط‌زیست، دانشگاه آزاد اسلامی، واحد اهواز، اهواز، ایران

2 دانشجوی دکتری جنگل‌شناسی و اکولوژی جنگل، دانشکده منابع طبیعی، دانشگاه تهران، کرج، ایران

3 دانش‌‌آموخته دکتری مدیریت حرفه‌‌ای کسب‌وکار، دانشگاه صنایع و معادن ایران، تهران، ایران

4 دانشآموخته کارشناسی ارشد کنترل و مبارزه با علفهای هرز، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران

چکیده

پارک جنگلی جهان‌نمای کرج به‌دلیل داشتن جاذبه‌‌های متنوع و سابقه تاریخی از پارک‌‌های گردشگری مهم استان البرز است که مطالعه ارزش تفریحی آن می‌‌تواند در پیش‌‌بینی نیازها و کمبودهای بازدیدکنندگان و توسعه گردشگری این پارک مؤثر باشد. هدف از پژوهش پیش‌‌رو، برآورد ارزش تفریحی این پارک و تمایل به پرداخت بازدیدکنندگان آن با استفاده از روش ارزش‌‌گذاری مشروط و پرسش‌نامه انتخاب دوگانه دوبعدی بود. براساس رابطه کوکران، 350 نفر از بازدیدکنندگان پارک به‌عنوان نمونه انتخاب شدند. برای بررسی تأثیر متغیرهای توضیحی بر تمایل به پرداخت بازدیدکنندگان از مدل لاجیت استفاده شد و براساس روش بیشینه درست‌نمایی، پارامترهای این مدل برآورد شدند. نتایج نشان داد که 9/74 درصد افراد بررسی‌‌شده، تمایل به پرداخت مبلغی برای استفاده تفریحی از پارک داشتند. متوسط تمایل به پرداخت بازدیدکنندگان برای ارزش تفریحی این پارک جنگلی 6/15781 ریال برای هر بازدید به‌دست آمد. همچنین، ارزش کل تفریحی سالانه پارک 000/040/258/10 ریال برآورد شد. متغیرهای مقدار پرداخت پیشنهادی، سن و هزینه هربار رفت‌وآمد، تأثیر منفی و متغیرهای کیفیت پارک، وضعیت تأهل از مجرد به متأهل، مدت مطالعه در هفته، گرایش‌‌های محیط‌زیستی، تحصیلات، سطح درآمد و جنسیت از زن به مرد، تأثیر مثبتی بر تمایل به پرداخت داشتند. نتایج دیگر حاکی از آن بود که بازدیدکنندگان پارک جهان‌نما به اهمیت پارک‌‌های جنگلی و فضاهای طبیعی آگاه هستند. درنتیجه، تمایل به پرداخت قابل‌توجهی برای آن وجود دارد که می‌‌تواند مسئولان را در برنامه‌‌ریزی و مدیریت این پارک جنگلی یاری کند.

کلیدواژه‌ها

عنوان مقاله [English]

Economic valuation and estimation of willingness to pay for Jahan Nama forest park in Karaj (Iran) using contingent valuation method (CVM)

نویسندگان [English]

  • S. Attar Roshan 1
  • R.A. Pourrostami 2
  • A. Zare 3
  • S. Katebifar 4
1 Assistant Prof., Department of Environment, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
2 Ph.D. Student of Silviculture and Forest Ecology, Faculty of Natural Resources, University of Tehran, Karaj, Iran
3 Ph.D. Graduated of Business Administration, Iran University of Industries and Mines, Tehran, Iran
4 M.Sc. Graduated of Weed Biology and Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

Due to its variety of attractions, Jahan Nama forest park is one of the essential tourist attractions in the Alborz Province, Iran. Therefore, studying recreational value can support prediction of the requirements and shortages, which leads to tourism development. This study aimed at determining the recreational value of Jahan Nama forest park and visitors´ willingness to pay by using a conditional valuation method and a two-dimensional dual choice questionnaire. The statistical sample consisted of 350 forest park visitors who were selected based on available sampling method. The logit model was used to investigate the effect of explanatory variables on the rate of visitors' willingness to pay. The results showed 74.9% of the respondents were willing to pay for recreational use of the forest park, with an average willingness to pay of 15,781.6 IRR for recreational values per visit. The total annual recreational value was estimated to be 10,258,040,000 IRR. The variables of the proposed rate of payment, age and the cost of transportation per visit were negatively affective, whereas park quality, marital status, duration of reading per week, environmental attitude, education, income and gender, had a positive effect on willingness to pay were positively influential. The results showed that people are aware of the importance of forest parks and natural environments, with a significant willingness to pay that can support officials in forest park planning and management.

کلیدواژه‌ها [English]

  • Alborz Province
  • recreational value
  • tourism
  • visitor

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